It is an online (web and mobile) based information exchange platform for connecting farmers and buyers of agricultural produce.
It is a B2B (Business to business model), and connects all stake holders in the agro supply chain - farmers, buyers and also their end suppliers , transporters and labour, into one information portal.
Access to the information is just a mobile call away - through a call centre, and hence can be used even by less educated. Advanced users can use the web and mobile sms interfaces for interactive features.
Farmersonlinemarket.com.ng will constantly add to directory of farmers, buyers across Nigeria. It will collect several details about the supply and demand and provide simple search tools for buyers-sellers to find each other.
It is a cross between a' business directory' and 'Matrimony portal' for agro industry - providing more efficient match making between farmers and buyers
How does one use this ?
Some typical queries which one can get answers from the portal:
For farmer : Who are the buyers of a particular produce or variety . Narrow down by geography, location, price , demand , rating etc.,
For a buyer: Who are the farmers growing a particular produce or variety. Narrow down by geography, location, price , availability , yield and various advanced parameters
Others : Agro suppliers and Institutions can perform detailed searches to locate information for their sales / marketing data.
Why do we need this in Nigeria ?
Biggest problem for farmers in Nigeria is marketing – as they are not able to sell their produce in timely manner.
There is no accurate data available with even government on what farmers are growing in fields as it changes often with season.
So we get to know about availability only after farmer harvests and gets it to an auction place or wholesale market.
Farmers deal mostly through agents and middlemen. They are not aware of other bulk buyers like hotels, caterers, exporters, food processors, retail supermarkets etc.,
When a farmer registers in farmersonlinemarket.com.ng, we capture all his produce details, harvest periods, expected yield and also his expected price.
Buyers can get all details and contact farmer directly through mobile phone.
How will money from buyer be transferred ?
The farmer or his representative will deal directly with the buyer
We encourage farmers to take bank transfers, money orders so that they too utilise the safety features of banking systems rather than cash which is risky
The farmer will set their own price and can negotiate directly with end buyers
Current auction place or wholesale market price fixing we find is not encouraging to the progressive farmers . You don’t give same grade to all students in a class who write exams - there are good students who study hard and get BETTER marks. if all students are giving same marks, then even the good students will stop studying, which is what is happening in agriculture today.
Similarly we would like to see good farmers be rewarded with better prices based on THEIR effort and NOT by some third party.
As buyers are now no longer just auction place or wholesale market agents, and represent professionals, they can provide higher rates for better quality.
We will encourage farmers to work with buyers who are geographically close to them in location so that they can meet and conduct these negotiations
We will recommend that these negotiations be made well ahead of harvest to benefit from pre-planning and assured prices .
Can search and locate farmers and aggregators easily using internet/mobile or call centre support
Plan procurement well in advance as harvest information is available for future
Direct dealing and visiting farms prior to purchase enables better backward integration and quality·
Mix and match local aggregator for smaller items, and direct from farm for bulk items to cut costs
Sharing demand information online provides more choice of suppliers and even get rare items grown-on-demand
Buyers can also indicate their preferred price range of procurement which gives idea to farmer about the viability. Similarly, buyer can search and filter farmers based on sale price/cost of production indicated.
Who will fit in a buyer category ? Can a house wife buy online through the portal ?
The portal is targeted at B2B, bulk buyers only. Primary buyer segment who would benefit are : Hotels and caterers, Retail supermarkets , Local neighborhood traders, Food processors, Exporters
The portal may not benefit retail home users as the volume of transaction may not be viable to justify transport costs. But they can recommend their local retail store or supermarket to use this portal to benefit from direct farm sourcing and lower costs.