The farmer will set their own price and can negotiate directly with end buyers
Current auction place or wholesale market price fixing we find is not encouraging to the progressive farmers . You don’t give same grade to all students in a class who write exams - there are good students who study hard and get BETTER marks. if all students are giving same marks, then even the good students will stop studying, which is what is happening in agriculture today.
Similarly we would like to see good farmers be rewarded with better prices based on THEIR effort and NOT by some third party.
As buyers are now no longer just auction place or wholesale market agents, and represent professionals, they can provide higher rates for better quality.
We will encourage farmers to work with buyers who are geographically close to them in location so that they can meet and conduct these negotiations
We will recommend that these negotiations be made well ahead of harvest to benefit from pre-planning and assured prices .