Can search and locate farmers and aggregators easily using internet/mobile or call centre support
Plan procurement well in advance as harvest information is available for future
Direct dealing and visiting farms prior to purchase enables better backward integration and quality·
Mix and match local aggregator for smaller items, and direct from farm for bulk items to cut costs
Sharing demand information online provides more choice of suppliers and even get rare items grown-on-demand
Buyers can also indicate their preferred price range of procurement which gives idea to farmer about the viability. Similarly, buyer can search and filter farmers based on sale price/cost of production indicated.