It is an online (web and mobile) based information exchange platform for connecting farmers and buyers of agricultural produce.
It is a B2B (Business to business model), and connects all stake holders in the agro supply chain - farmers, buyers and also their end suppliers , transporters and labour, into one information portal.
Access to the information is just a mobile call away - through a call centre, and hence can be used even by less educated. Advanced users can use the web and mobile sms interfaces for interactive features.
Farmersonlinemarket.com.ng will constantly add to directory of farmers, buyers across Nigeria. It will collect several details about the supply and demand and provide simple search tools for buyers-sellers to find each other.
It is a cross between a' business directory' and 'Matrimony portal' for agro industry - providing more efficient match making between farmers and buyers